Telephone+65 6225 0825
6 Battery Road #16-04/05,
T: + (65) 6225 0825
Caroline Underhill is responsible for our Group marketing strategy and execution and also leads our corporate social responsibility initiatives.
Caroline joined The Fry Group in 2013 to manage the marketing activities of our Singapore operation and in 2019 moved to a global role and joined the executive committee. Caroline is passionate about client experience and during her time with the Group has transformed our marketing capabilities, introducing a fresh new brand look and feel, a new website and introduced a leading marketing automation tool.
In 2020, Caroline secured a win for The Fry Group in the International Adviser’s Best Practice Award for Excellence in Marketing – South East Asia, which recognised the teams work in managing a marketing programme to reach new clients, and employ innovative multi-media techniques and a content marketing strategy to genuinely engage clients.
Caroline has more than 20 years’ experience in marketing and before joining The Fry Group worked in a variety of marketing, communications and commercial roles across a range of sectors.
Caroline sits on the Marketing & Communications Committee at The British Chamber of Commerce Singapore. She also served as a Board Member from 2018-2020.
Outside of work
Caroline lives in Singapore with her husband, daughters and Singapore-special rescue cat. Caroline loves the vibrancy and diversity of the region and to keep fit, regularly cycles and especially enjoys running in the tropical rain forest reserves of the City.